When Random House released a YA sci-fi book titled "Aurora Rising" a few months ago to great fanfare and many press releases, I didn't make a big deal about it - I don't think I even mentioned it on social media. Titles are not copyrightable, so there was zero I could have done about it from a legal or public relations perspective. It wasn't even the first book titled "Aurora Rising" to come out in sci-fi since I completed the trilogy (that honor goes, I believe, to the renaming of Alastair Reynolds' "The Prefect" to "Aurora Rising" about 2 years ago).
I received the 1-star review posted on below on Vertigo a few days ago (just saw it this morning): https://www.amazon.com/…/R2IVQJYX…/ref=cm_cr_othr_d_rvw_ttl…. Now, authors are NOT supposed to publicly respond to reviews, negative or otherwise (as a matter of custom and propriety - there's no Amazon rule against it). But I did it anyway.
I Just. Couldn't. Help. Myself.
Note: since posting this on Facebook, the outpouring of support has been tremendous. In addition to people commenting on the review chiding the poster, readers have reported it for abuse dozens of times. I don’t know if Amazon will eventually will remove it, but the support everyone has shown has been worth so much more.